Forum Organizer

Official Partner

Student conference

Index

Program 2018

PRELIMINARY AGENDA
BALTIC WEEKEND 2018

September 20-21, 2018, Saint-Petersburg
Corinthia Saint-Petersburg, Nevsky prospect, 57

 

Time

Venue

Session

SEPTEMBER 20, THURSDAY

9:15-10:15

Lobby

REGISTRATION OF PARTICIPANTS.
MORNING COFFEE


PLENARY SESSION

10:15-10:30

 Ball Room

Welcome speech

Andrey Barannikov, CEO, SPN Communications

10:30-10:50

 

Andrey Sebrant, Strategic marketing director, Yandex

Theme: What is the harm of general obsession on AI – and how to deal with this mess

10:50-11:10

 

Karen Shainyan, Founder of creative studio Future History, producer and director of digital documentary series 1968.DIGITAL

Тheme: Sexual revolution in content: 1968.DIGITAL, Project 1917 and other ways to pack and sell history

11:10-11:30

 

Elena Kohanovskey, PR-Director, MTS

Theme: “What PR strategy is necessary today: from strategy of meanings to strategy of formats”

11:30–11:50

 

COFFEE-BREAK

11:50-12:20

 

Journalist on the barricades: the reason why neutral journalism does not exist anymore

With the support of Sputnik news agency

Panelists:

Maria Zakharova, Director of the Information and Press Department, Ministry of Foreign Affairs of the Russian Federation

Petr Lidov-Petrovsky, director of corporate relations directorate, Rossiya Segodnya

Vera Kolessina, Chief-editor, Sputnik representative office, France

Sergey Feoktistov, Head, Sputnik representative office, Germany

Elena Cherysheva, Head, Sputnik representative office, Estonia

12:20-12:30

 

Marina Shishkina, Russian political and public figure, member of Legislative Assembly of Saint Petersburg

Theme TBC

12:30-12:50

 

COFFEE-BREAK

12:50-13:50

Ball Room

Content determines the product success



Moderator:



Irina Malkova, Editor-in-chief, The Bell

Panelists:



Irina Malkova, Editor-in-chief, The Bell



Theme: The new format of business journalism: how to talk about complex things in easy way, how to interest audience with non-entertaining content on various platforms



Nikita Mogutin, Creator, Telegram channel Mash



Theme: Content as something impersonal. How to transform news into games?



Janis Dzenis, PR-director, Aviasales



Victoria Kravchenko and Victor Kravchenko, Creators, web-series Wild Digital



Elena Litovchenko, PR-director, The Walt Disney Company СIS



Theme: Storytelling as business

14:10-14:50

 

Face-to-Face presentation, PROBA ICCO Global PR Awards, category “PR leader of the year”

Moderator:

Andrey Barannikov,
 CEO, SPN Communications

Finalists:

Anton Bulaniv, Corporate communications director, Invitro

Roman Karmanov, Deputy General Director, Komsomolskya Pravda

Irina Kenukhova, Director for communications department, BIOCAD

Larisa Rudakova, General Director, MediaLine

16:30–18:30

 

ROUND TABLES

16:30-18:00

Ball Room

Us in the world of memes

With the support of Association of managers

Moderator:

Vadim Kovalev, First deputy executive director, Association of managers

Panelists:

Aleksandra Lee, author and host, NTV TV-channel

Roberto Panchvidze, founder and manager, MDK

Kermen Mandzhieva, PR-Director, Megafon

Petr Lidov-Petrovsky, director of corporate relations directorate, Rossiya Segodnya

Lesya Ryabceva, Communications Expert

Taras Sychev, Editorial director, Lentach, Chief editor of the first mem community in Ukraine Novinach

Denis Terekhov, Managing partner of SNMG agency

Aleksandr Cypkin, Strategic communications expert, russian writer

First row participants:

Lubov Komarova, Assistant to Editor-in-Chief, Echo of Moscow

Valery Fedorov, General Director, VTsIOM

16:30-18:00  

Hall

Saint Petersburg

2inONE. Not a battel. AKOS and AKMR will discuss the symbiosis of in house and outsourcing

With the support of AKOS and AKMR

Moderators:

Olga Dashevskya, Founder, Senior Partner, PR Inc

Igor Didenko, Deputy Chairman of the Board of Directors, Argumenty Nedeli

AKOS Panelists:

Lilia Glazova, General Director, PR News

Ayta Luzgina, Project Director, Interium

Theme: “Classical PR fully transformed in digital”

Ksenia Trifonova, Vice-President for development, KROS

AKMR Panelists

Anton Bulanov, Corporate communications director, Invitro

Theme: What brand has to gain from working with ahencies??»

Sergey Stanovkin, Head of product pr department, MTS

Theme: “PR in digital. Effective cooperation between costumer and contractor in building of Omni channel communications”

Alexandra Terentyeva, Head of the social media department, Severstal Management

Theme: “Cooperation with agencies in implementation of Severstal campaign in social media”

Invited panelists:

Inna Anisimova, General Director, PR Partner

Theme: «Cooperation “client-agency” in Real time PR»

16:30-18:00  

Hall Admiralteystvo”

Corporate responsibility or social business. Can charity possibly earn money?

With the support of Channel One

Moderator:

Sergey Kalinchuk, Director, SPN Communications St. Petersburg

Panelists:

Vitaliy Bogachenko, Director for corporate affairs, LafargeHolcim

Ekaterina Ivanova, Manager for sustainable development and corporate communications, Baltika Brewery

Evgeniya Shokhina, Director, Social Projects Support fund

Lubov Arkus, Founder, “Anton is near” center for habilitation for people with cerebral palsy

Elgiz Kachaev, Chairman, Эльгиз Качаев, председатель, Committee for development of entrepreneurship and consumer market in Saint-Petersburg

Vera Podstrelova, Manager for Ambassador campaign in Russia, Coca-Cola HBC

19:30

 

Transfer to Gala award ceremony of PROBA Awards 2018 in Atrium of General Headquarters, The State Hermitage (Dvorcovaya square, 6/8)

19:30-19.45 – transfer for guests

20:00 – 20:30 – arrival of guests, welcome drink

20:30 – 21:30 – Award Ceremony

21:30 – 23.00 – Gala Reception

SEPTEMBER 21, FRIDAY

9:30-10:20

 

REGISTRATION OF PARTICIPANTS. MORNING COFFEE

PLENARY SESSION

10:20-10:30

Ball Room 

Moderator of plenary session:

Andrey Barannikov, CEO, SPN Communications

 

10:30-10:50

 

Timofey Melnikov, Co-Founder, Tigermilk



Theme: “Story of Tigermilk, how we reinvented media”

10:50-11:10

 

Martin Petersson, President, H&H Group

Andreas von der Heide, Co-founder and Managing partner, Consilio International

Тема: Driving trends in corporate communications and case study for enhanced decision-making capability through geopolitical insights

11:10-11:30

 

COFFEE-BREAK

11:30-11:50

 

Igor Larin, Director for marketing solutions in Central and Eastern Europe, IBMИ

Theme:”Analitic ”Тема: «Analytical abilities of artificial intelligence in solution of business objectives »

11:50-12:10

 

Panelist is not confirmed

12:10-12:30

 

Alexandra Glazkova, Vise-President for HR and corporate marketing, BIOCAD

Theme: “How biotechnologies change the world

12:30-12:50

 

Alex Krijger, Founder and managing partner, Krijger & Partners

 

Theme: Geopolitics: a world of multiple realities present new challenges

12:50-13:10

 

Marina Zhunich, GR Director, Google Russia



Theme is under discussion


 

13:10-13:30

 


COFFEE-BREAK

13:30-14:30

Ball Room

The legacy of 2018 FIFA World Cup Russia: how has changed the information approach in Russia

 

Moderator:

Andrey Barannikov, CEO, SPN CommunicationsАндрей Баранников

 

Panelists:

Alexander Boreyko, PR Director, Megafon

Olga Dashevskya, Founder, Senior Partner, PR Inc

Dmitry Manevich, Marketing Director, Russian Olympic Committee

Tatyana Smirnova, Deputy PR-Director, Nornickel

Vladimir Pletukhin, Director for department of communications, FIFA World Cup 2018 in Russia»

 

Alina Yakirevich, Marketing director, Fonbet

First row participants:



Konstantin Abramov, General Director, VCIOM Foundation

Igor Molodcov, General Director, Soviet Sport

Invited panelists:

Anna Meleshina, Director for foreign affairs and communications, Coca-Cola

 

14:30-15:30

Hall

Saint Petersburg

Life after PR

Moderator:

Anton Nazarov, Candidate of philology, Associate Professor, MSU and RANEPA, Ex-director for communications, Inter RAO

Panelist:

Kirill Alyavdin, Director for corporate communications, Tele2

Irina Baxtina, Vice-president for sustainable developmentand corporate affairs in Africa, Middle East, Central Asia, Israel, Russia, Ukraine, Belorussia, Unilever

Alexander Vkhrov, Member of the board of Directors, Александр Вихров, член совета директоров, Imperial Porcelain Factory,Ex-Executive Vice-President, Uralsib

Alexey Germanovich, Independent director, member of the Board of directors, Aeroflot, Unipro, ex-director for communications and CSR, Severstal

Sergey Ippolitov, Deputy General Director, SNMG

Larisa Inozemceva, Energy coach, ex-irector for corporate affais, Mars

Andrey Klimov, ex-PR director, Megafon, philosophe

Denis Terekhov, Manging Partner, SNMG, ex-head of press center, Union of Right Forces

Victor Terekhov, Bot- press secretary

Valery Fedorov, General Director, VTsIOM

16:30-18:00

Hall Admiralteystvo”

Large chains of artificial data put pressure on the man with its intellect or whether there will be a place for us in the new world

Moderator:

Andrey Sebrant, Strategic marketing director, Yandex

Theme: What is the harm of general obsession on AI – and how to deal with this mess

Panelists:

Alexey Astafyev, Co-founder, Interium

Tatyana Belonogova, Product Manager, Neuron Digital

Тема: «Neuronet: relevance, cases and where to run, if necessary»

Artem Gordin, Sales Manager, Google

Alexander Kulikov, Deputy General Director, Segmento

Evgeniy Legkiy, Co-founder, HINT Lab

Roman Nester, Co-founder, Segmento

Mark Pak, Commercial director, Irisoft

16:30-18:00

 

Fashion has become a new factor that determines success on all markets or how to make your product fashionable

Moderator:

Nina Mikhyluk, Executive Director, Cultural and Social Initiatives support fund

Panelists:

Andrey Daynenko, Director for development, National Chamber of Fashion

Theme: “Fahion-Net as a concept for future of fashion industry and long-run implementation strategy in Russia”

Anastasia Elaeva, Head of corporate communications department, Grayling

Theme: “How to open unleash the brand and transform business with the help of art?”

Elena Groznay, Managing Partner, iMARS

Theme: “ fashion thrashing” in Chinese: global trends and new opportunities for us”

Evgeniya Melnik, Director for external affairs department, STS Love TV-channel

Bulat Lambaev, Heod of the department for brande development and agencies, Airatget

Veronika Kandaurova, PR-director, Moscow Museum of Modern Art

Invited panelist:

Valeriy Fokin, Artistic Director, Alexandrinsky Theatre