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One of the best social media marketing experts Rohit Bhargava to speak at Tha Baltic PR Weekend


Rohit Bhargava, a founding member and Senior Vice President of 360 Digital Influence Group at Ogilvy Public Relations Worldwide, the best selling author of Personality Not Included and one of the world’s best social media marketing experts will speak at The Baltic PR Weekend 2010.

Rohit will speak at the plenary meeting of the conference. It is also planned to present the Russian edition of Personality Not Included within The Baltic PR Weekend. This entertaining guide to using your personality in marketing is already being read in more than 50 countries around the world in 8 languages.

Rohit Bhargava was named one of the Most Influential South Asians In Media & Marketing in 2009. He has spent the major part of his career as a guest marketing expert. He has developed marketing strategies for over a hundred brands (including Intel, Lenovo, Unilever, Ford and Virgin America, to name but a few) and launched dozens of marketing programs for a wide variety of products (from cereals to laptops) and numerous cause-related campaigns (from heart disease to world hunger).

He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as “intellectual and educational.”

In 2005, Rohit invented the concept of Social Media Optimization (SMO), the way of drawing users to the content of particular websites, for which is widely recognized across the marketing industry.

Prior to joining Ogilvy, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years. 

Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert by SkyNews, Fox, PBS and other radio and broadcast outlets around the world.

Rohit currently teaches Global Communications at Georgetown University in Washington, DC.